The specific project objectives are:

• Capacity building of cultural institutions from the Western Balkans through reconstructing their visual identities and developing new skills in strategic audience development and communication practices;
• Offering new professional experiences and building the expertise of young Western Balkan designers; acquiring and practising new design skills between EU and Western Balkan design professionals and
• Promoting new marketing and audience development approaches and testing new models of revenue for Western Balkan cultural institutions through education on new business skills, production of a limited series of souvenirs and development of online souvenir shops. Four cultural institutions from the Western Balkans (Bosnia and Herzegovina, Montenegro and Serbia) will be familiarised with best practices in modern communication and audience development from the EU, receive a new visual identity and skills to strategically develop and maintain new communication and audience development approaches.