Objective

In Serbia, as in other parts of the world, small and medium-sized enterprises show comparative advantage due to flexibility, i.e. rapid adaptation to changes in the environment, the entrepreneurship and the innovativeness. On the other hand, this group of enterprises has a problem with providing specific resources underlying the innovations, but also the problem of solvency, i.e. to fund innovative activities. Which is typical for the economies with limited capital and restrictive investment policies, such as Serbia.
Taking into account all this, the Enterprise Europe Network could play a crucial role in bridging the gaps of knowledge, resources and skills that could be essential for increasing the innovation capacity of SMEs, especially in experience and knowledge sharing, training and consultation EEN could provide assistance to managers and entrepreneurs in all phases of the development of new products and services, from concept to commercialization. The overall objective of EEN Client Inno Journey is to increase Summary Innovation Index of Serbia providing services that will help to foster innovation and drive a fast growth of Serbian economy.
The EEN Client Inno Journey project aims to deliver 50 (fifty) 7-day package services with the following distribution among the two groups of targeted SMEs:
• 8 packages dedicated for Key Account Management for the beneficiaries of the SME beneficiaries of the European Innovation Council (EIC) Pilot under H2020 in 2020 or potential successor programme to the European Innovation Council in 2021, and
• 42 package services delivered for enhancing the innovation management capacities of the SMEs with significant innovation activities.
Partners will follow a client-centric approach, focusing on supporting the client's needs throughout the client journey and paying attention to the client experience.

Find here the related video, where Nataša Vujnović Sedlar, project manager, explains how the EU-funded EENClientInnoJourney project will increase Serbia’s Innovation Index, providing services that will help to foster innovation and drive economic growth.