Since young adults are all about what is hot and what is cool, we have chosen to focus on those specific aspects of science and researchers.
The outlined concept and the content planned will help achieving the following specific objectives:
• To break and demystify the persistent and repeated stereotypes about researchers;
• To bring out the actual researchers in Serbia, engage them publically and increase their recognition in Serbian society – locally, but globally as well;
• To promote research carried out in Serbia and researchers as role models;
• To unveil the motives behind becoming a researcher;
• To entice the young to embark on scientific careers;
• To raise public awareness of the researchers' contribution to progress and development;
• To raise public awareness about climate changes and global warming;
• To highlight the importance of the EU’s manifold support to researchers and scientific research work in Serbia;
• To improve networking with other national/international projects involved in science popularization, through mutual support of events and exchange of ideas, experiences and people.