The South Moravian Innovation Centre (JIC) was established as an association of legal entities in 2003. Its founders are the South Moravian Regional authority, the Statutory City of Brno, Masaryk University and Brno University of Technology. In February 2005 the group was joined by Mendel University of Agriculture and Forestry and University of Veterinary and Pharmaceutical Sciences in Brno.

The South Moravian Innovation Centre creates a complex infrastructure for innovative enterprise in the South Moravian region supporting innovative companies, science, research and development and students with original ideas.
The services of the Centre are based on five key pillars:

• consultancy
• premises
• finances
• contacts
• propagation and PR

One of the main activities of the Centre is operating one of the three incubator facilities, which concentrate several support tools for starting entrepreneurs in one place, reduces the risk for start-ups and assists them to achieve the level they could engage self-dependently in commercial-economic activities and compete on the market.

The South Moravian Innovation Centre currently serves as one of the implementing agencies of the Regional Innovation Strategy of the South Moravian Region which is a strategy for increasing implementation and fostering innovation.