The SJPR offers BA programs in Journalism and Corporate Communications and PR providing contemporary and applied education. The study programs are closely connected to the needs of media and business sector, contributing towards development of the professional and ethical standards. The SJPR hosts prominent professors, professionals and practitioners with significant experience, including Editors in chiefs and senior journalists, as well as PR experts. From June 2011 the SJPR holds UNESCO Chair in Media, Dialogue and Mutual Understanding. It has established longterm partnership with the Danish School of Media and Journalism and the University of Applied Sciences from Windesheim, Netherlands. The SJPR worked with Secretariat of European Affairs on developing communication strategies for Government of RM; with Macedonian Parliament; conducted training courses for state and public administration, international organizations (UNDP, NDI, UNICEF, UNESCO, British Council), NGO’s etc. Among SJPR supporters are: CoE, EJC, Westminster Foundation, national media, business sector.