The Regional Economic Development Agency for Šumadija and Pomoravlje Ltd, was founded in 2005 through the transformation process of the Regional Agency for small and medium enterprises ‘Šumadija’ which was established in 2002 within the project "The Non-financial support to the SME sector in Serbia", financed by the European Union and the European Agency for Reconstruction.

The mentioned transformation was performed within the framework of the Regional socio-economic development program, funded by the European Union, and based on the discerned needs for services related to the issues of sustainable development of the region and the necessity to analyze the strategic points in the development processes, within the activities of the institution with adequate resources for it.

  The Regional Economic Development Agency for Šumadija and Pomoravlje represents a partnership of private, public and NGO sectors from the area of two districts: the district of Šumadija and the district of Pomoravlje. There are 11 municipalities on the territories of these districts: Aranđelovac, Batočina, Knić, Lapovo, Rača, Topola, Despotovac, Paraćin, Rekovac, Svilajnac and Ćuprija and cities of Kragujevac and Jagodina, as administrative centers of Šumadija and Pomoravlje region.  

The primary objective of the Regional Agency is to create conditions and stimulate economic and social development of the Šumadija and Pomoravlje region.

Previously the Regional Agency managed to build a partnerships with all relevant institutions from the territory of Šumadija and Pomoravlje district through its activities which is reflected in the Regional Assembly of the founders of the agency in which, in addition to local government units, the Regional Chamber of Commerce of Kragujevac, associations of entrepreneurs and NGOs are involved.

This structure provides the foundation for a strategic approach to the problem of the regional development. In all its activities the Regional agency had a very successful cooperation with national institutions and international donors, whose support was crucial to the continued growth and development of the institution itself.

Within the mentioned cooperation the Ministry of Economy and Regional Development, Ministry of Agriculture, Forestry and Water Management, the National Employment Office, the European Delegation in Belgrade, UNDP, USAID, the Southern Region of the Czech Republic, the Kingdom of Norway and the Netherlands and the Republic of Italy, also mentioned the European Agency for Reconstruction should be particularly emphasized.

The headquarters of the agency is in Kragujevac.