The UNESCO Chair in Entrepreneurial Studies (UCES) at University of Novi Sad is the part of UNWIN programme established in 1992 with the aim to stimulate education, research and exchange of academic staff and to create a platform for information exchange in all the most important UNESCO activities.

UCES aims to become a centre of excellence in teaching and research in the field of entrepreneurship and tends to work on capacity building at different levels:

UCES has the support of the Serbian National Commission for UNESCO.

Together with the UNESCO Chair for Entrepreneurship Studies at the University "J.J.Strossmayer" in Osijek, Croatia, UCES is the only Chair of that kind in the region of South - East Europe.

UCES is also becoming a part of a newly established network of UNESCO Chairs in Entrepreneurship under the leadership of the UNESCO Chair on Entrepreneurship and Intercultural Management at the University of Applied Sciences in Gelsenkirchen, Germany (see Network).

Presently there are 634 UNESCO chairs in different fields of activities.