Open calls will be launched in the second semester of 2023, provide 2 m euro in FUNDING, financial support of up to 187.500 euro per beneficiary, with services for pilot development — from mentoring to technical support for (12 months). 12 PILOTS will be be developed by the selected applicants.

Who should apply? The FOODITY innovators

The eligible beneficiaries of are from EU27 and associated countries (including all Western Balkans):
Research and Technology Organisations (RTO) and universities working to advance the state of the art and solve the challenges around data-driven innovation for food and nutrition, as well as working on mechanisms to preserve citizens' sovereignty over their personal data in using food and nutrition solutions.
Small or Medium-Sized Enterprises (SMEs) and startups developing solutions for data-driven innovation, including personalised nutrition solutions for online food retail and delivery.
Social innovation actors, Non-Governmental Organisations (NGOs) and citizen associations aiming at citizen empowerment, proposing concrete actions for raising awareness of citizens' data rights, and representing consumers’ interest in food and nutrition.
Training organisations providing professional training for careers in the food industry, such as culinary or nutrition schools interested in teaching and experimenting with the power of data for innovation and competitiveness in food production and diet planning.

What’s in it for you? The FOODITY capacity building programme

The programme beneficiaries will receive support from technical and business perspectives.
FINANCIAL SUPPORT: Up to 187.500€ per beneficiary.
ACCESS TO TECHNOLOGY: Technology access and technical support to develop their solutions.
EXPERT MENTORING: Advice on business development: from marketing and sales to financing, innovation strategy or sustainability.
GROUP COACHING: Including mutual exchange between the open call beneficiaries.
TECHNICAL TRAINING: Training on relevant technical, business, and legal issues.

For more information on how to participate and to be informed when the calls are launched, please see the source page of this announcement<: https://foodity.eu/open-calls/ and register for the project's newsletter.

The FOODITY pilot development programme is structured around two calls for proposals which will be published in the second semester of 2023.

12 beneficiaries (6 in each open call) will be selected, the FOODITY innovators, with the most promising pilot project proposals for developing the next generation of data-driven solutions for food and nutrition respectful of users’ personal data sovereignty, for a 12-month programme.

The pilots will demonstrate the potential of users’ personal data in health and nutrition solutions to contribute to more just and environmentally friendly food systems.

They will benefit from added-value services, including financial support (up to 187.500€ per beneficiary), one-to-one mentoring, training, group coaching and technical support to use the infrastructure and core components of the programme, as well as assistance in assessing the individual impact of each pilot with respect to its users.

At the end of the programme, the FOODITY innovators will carry out an Impact Assessment of the results obtained by their pilot projects regarding the perception of end-users control over their personal data. They will also receive support by connecting them to different ways of sustainability, ranging from VCs to training on equity-free funding.

Main criteria for scoring proposals
TEAM: Role in developing the pilots and excellency in their track record.
IMPACT: Expected outcomes of the individual pilots with respect to the potential for data-driven innovation in food and nutrition while safeguarding citizens' data rights.
RESEARCH CHALLENGES: Advancement in the state-of-the-art for developing innovative food and nutrition data-driven applications as well as the challenges associated with guaranteed citizens' data rights provided by the current regulations, e.g. GDPR.
INNOVATION POTENTIAL: The pilots must provide an idea for a novel solution that has not yet been widely deployed.
CONSIDERATION OF CITIZENS’ DATA RIGHTS and proposed mechanisms to guarantee them.
LEVEL OF ENGAGEMENT OF END-USERS in developing the proposed data-driven solutions.