The proposal focuses on world music, because that is the musical notion that enhances communication between different cultures. It is a vehicle of preserving and transmitting traditions between generations and cultures and one of the most powerful tools of intercultural communication.
The Balkan region has high quality and high potential music traditions and musicians, very much underperforming its potential on the global market. In our proposal, cultural and economic approaches are in harmony. We repeatedly use the terminology of market economy, words like ‘value chain’, ‘brand’, ‘export’, ‘sales channels’. This might seem odd in a cultural cooperation project, but it belongs to the heart of this project as we believe that a flourishing music sector needs a sustainable market and policy environment and competent professionals.
This program addresses several different challenges, such as the lack of professional competences, booking agents, managers, facilitators; the international misperception regarding music coming from the Balkans; the limited number of internationally successful artists being managed abroad; the lack of policy frameworks, funding programs, export initiatives and professionals being somewhat disconnected in an otherwise strongly networked global world music community.
The project takes the challenge to tackle these issues by tailor made programs. Widespread music management trainings in 9 countries; exchange programs; policy papers; conferences; complex international export support for artists and finally to launch the first regional music showcase for the region. All this to give an initial boost for the world music sector in the Balkans that can help reaching a sustainable model.

Project website: https://mostmusic.eu/
Project Coordinator: HANGVETO ZENEI TERJESZTO TARSULAS KORLATOLT FELELOSSEGU TARSASAG, HU
Project Partners: EUROPEAN MUSIC COUNCIL EV (DE) , MA MUSIC, LEISURE AND TRAVEL LTD (UK) , QENDRA KULTURORE REK REMONT KAPITAL (AL) , INTERNESHANAL ERANDS EDOO (BG) , ASOCIATIA TIMISOARA 2021 CAPITALA EUROPEANA A CULTURII (RO) , PALAIS DES BEAUX ARTS (BE) , FOUNDATION EXIT (RS) , PIRANHA ARTS AG (DE)

Project co-funded by the Creative Europe Programme Project 607584-CREA-1-2019-1-HU-CULT-COOP2