With more than 200 participants, the conference will be the leading international discussion forum for academics, researchers, practitioners and business representatives on Science-to-Business Marketing. This three day conference, taking place in Winterthur, Switzerland, brings together thought-leaders and experts from research institutions and industry on the topics of innovation, science-to-business marketing, business model generation and design thinking. With the concept of traditional organizational borders being put to the test and the growing need for a high level of cooperation among industry, universities and governmental agencies, the conference aims to provide new insights and concepts on the subject ‘Cross-organizational Value Creation’.

CONFERENCE THEME   "Cross-organizational Value Creation"   SUB-THEMES 1. Science-to-Business Marketing Bringing Science-to-Business: creating partnerships and networks Best practice in Science-to-Business Marketing Value creating processes in market-oriented technology transfer Developing and accessing research projects / technology evaluation The role and management of organizations involved in Science-to-Business Marketing Testing and communicating disruptive innovation 2. Design Thinking Design Thinking within the collaborative value creation process Service Design and the customer experience Best practice in Design thinking Design thinking as a strategic tool for innovation From research to the market: the role of design in bringing ideas to market 3. Business Models Designing, evaluating and implementing business models Business modeling within Research and Development (R&D) Open business models Business model innovation Business models in modern universities 4. ICT-enabled Innovation Accelerating innovation through ICT Contributions of ICT to identifying market needs Technology in modern services Best practice in ICT-enabled innovation Born global as a strategy Virtual value creation networks 5. Cross-Organizational Value Creation Innovation ecosystems and open innovation The cultural elements of cross-organizational value creation Creating shared value Success factors of interdisciplinary applied research Public Private Partnerships Relationship Marketing in cross-organizational value creation 6. Start-ups and Spin-offs Scientists become entrepreneurs: Strategies to promote Spin-offs and Start-ups Joint ventures between universities and companies Funding science-based ventures: Overcoming the valley of death Communication as a key driver for stakeholder involvement Incubators and their role in developing university Spinoffs / Start-ups

Keynote speakers include:

• Oliver Gassmann - Professor of technology and innovation management, University of St. Gallen, Switzerland
• Carlos Härtel- Managing Director of the General Electric Global Research Center Europe
• Thomas Baaken – Director of the Science-to-Business Marketing Research Centre

Pre-conference activities

Monday (April 2^nd 2014) will include a wide variety of pre-conference events. Including a visit to Technorama, Bio-Technopark, EMPA, Mount Säntis as well as a PhD Workshop and a get-together including welcome drinks. 

Proposal / abstract submission
We are now calling for proposals/abstracts for presentations, papers, posters, tracks and workshops on the themes of the conference. We would like to encourage you to submit conceptually or empirically focused proposals as well as practitioner papers (e.g. case studies). All papers will be double-blind reviewed and published in the conference proceedings (with ISBN number), with selected papers being published in our associated journals (e.g. Industry & Higher Education Journal and the International Journal of Technology Marketing). You can submit your proposals until the 17^th of January 2014! For more information on the Call for Proposals please visit: http://www.s2b-conference.com/pdf/Call_for_Paper.pdf or http://www.s2b-conference.com/index/submission

Keep an eye on http://www.s2b-conference.com for the latest news on speakers, conference partners and discussion panels. We look forward to welcoming you to Switzerland in June 2014.