"Greenovate! Europe pools the expertise that is needed for technology developers to bring their research results quickly and successfully to European and international markets, for environmental SMEs to refine their growth strategies, for all types of companies to green their processes, and for policy makers to create enabling frameworks in which eco-innovative businesses can thrive. The experts of Greenovate! Europe are committed to making Europe a place that excels in eco-innovation.

Eco-innovation, or green innovation, adds another dimension to the complex equation of creating businesses with energy and resource efficiency, while also reducing waste and pollution. Using this business opportunity implies a complete rethinking of our production and consumption patterns and systems. The experts of Greenovate! Europe master this equation and offer their expertise to technology developers, policy makers, and small and large businesses throughout Europe." (Source: About Greenovate)