The fourth episode of the "Entrepreneurial Stories" podcast features a conversation with marketing expert Ljubica Kostić Bukarica, who explains how to find your ideal target group of clients/customers. Podcasts are intended for beginners in business and those who plan to start small and micro businesses and answer numerous questions about idea development, administration and legal regulation, finance, marketing, promotion...

The recording was made possible by UNDP as part of the regional project "Promotion of solutions for inclusive labor markets in the Western Balkans", financed by the Austrian Development Agency. The podcasts are part of the business mentoring program, through which UNDP directly supported 208 unemployed people who started their own businesses with the help of the Institute for employment and the Self-Employment Grants project.

 In nine inspiring conversations, mentors, as well as other entrepreneurs, share their experiences and knowledge.