The Balkans, as a tourism destination, have become an attractive and desired destination among international travellers. However, the level of sustainability in our region, on its path of transformation, does not meet global standards nor the expectations of responsible travellers who contribute to good impacts in their destinations of choice.

To address that and to work towards a more sustainable tourism development, a group of young innovators have established the Balkan Green initiative as a transnational informal body, assigned as the full representative of Green Destinations and the Good Travel Program in the region.

They act as a strong, reliable, and professional network with the aim to connect professionals of the public and private sectors – big or small – that want to work on credible, measurable development of sustainable tourism, for better quality of life of our residents, and to protect our unique natural and cultural assets.

In this webinar they will share first experiences and advice for other such networks.