Hanover, Brussels. Focussing on SMEs is becoming more and more mainstream in politics. For the next Commission turn, President Von der Leyen explicitly endorsed an SME-focused industrial strategy. In addition, SMEs are also increasingly centred in private-sector initiatives. This coincides with the growing recognition that while the digital Business-to-Consumer (B2C) market is still dominated by international tech giants, the Business-to-Business (B2B) ICT market in Europe provides ample opportunity for innovation and digital transformation. This digital transformation—the digitalisation of “traditional” enterprises—is the core competence of digital small and mid-sized companies. And now there is a trade fair exclusively dedicated to them. 

For SMEs:

As an ICT SME in Europe, there are still challenges to accessing the Digital Single Market. Raise your European profile and gain valuable access to a specific sphere of the German ICT market by exhibiting your products and solutions at Twenty2x.

For EU Projects:

If you represent an EU-funded project, joining the DIGITAL SME community booth at Europe’s first SME-centred tech expo might be a very smart choice. If your project has an SME focus or other deliverable connected to SMEs, you will be able to present your findings or product and receive feedback and/or validation for them. Being present at a large trade fair is also a great dissemination effort.

sources:

Twenty2x: Europe’s first IT fair with a clear focus on SMEs - European Digital SME Alliance

Twenty2x: Europe's first digital SME expo! - European Digital SME Alliance

conference website: TWENTY2X