A growing number of governments rely on the findings of behavioral economics and psychology in order to improve the elaboration and implementation of public policies. This trend is particularly pronounced in areas such as tax collection, encouraging of saving, debt reduction, environmental protection, disease prevention, political participation of young people, etc., in which the insights of behavioral economics and psychology are used to encourage desirable behavior in society and develop policies adapted to the real needs and habits of citizens.

Among the pioneers in this area is the United Kingdom, whose government and various public institutions have for years developed specialized teams for the application of behavioral insights in developing and implementing public policies. Thus, for example, Behavioral and Customer Insight Team of Her Majesty's Revenue and Customs that counts 50 experts and was established in 2011, plays a key role in improving the efficiency of the tax system in this country.

In this context, Head of Behavioral and Customer Insights Team, Deputy Director, Her Majesty's Revenue and Customs Dr. Merima Maja Brkic will present the latest trends, achievements and challenges in this area. Guests will have the opportunity to talk with Dr. Brkic about the experiences of the team she leads, and about the way in which governments can create such teams within their sectors and institutions.

The presentation is intended for decision makers, public policy analysts, and experts in the field of behavioral economics and psychology in Bosnia and Herzegovina.

The presentation is in English language, with simultaneous translation.

Source: RRPP