Learning Objectives

After the training, participants should be able to answer the following main questions:

• What is Intellectual Property (IP)?
• What are Intellectual Property Rights (IPR)?
• Why should I deal with IP/IPR issues? Why should IP be an integral part of my business strategy? Which are the first steps to be taken?
• Which IP protection tools exist/can I use (e. g. trademarks, patents etc.)?
• To which institutions can I turn for help?
• What do different IP titles cost?
• How do I perform basic IP searches? Which tools exist?
• What does counterfeiting mean?
• How can IPR be enforced?
• What are the basic mechanisms of making money with IP?

Duration: 60 minutes (presentation) + 15 minutes (Q&As)

Fee: The webinar will be offered free of charge.

Registration: Please follow the link "Register here" at the bottom of the page.

For further information on how to join our webinar sessions, please have a look at our quick guide available for download below. For our web-based training sessions we use WebEX Conferencing Technology. We would like you to take note, that you will be asked by WebEx to install a browser application (i. e. the WebEx event center) on your computer when you use WebEx for the first time. This will only take a few minutes, but just for you to have this step in mind, and to possibly inform your system administrator.

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