The Market of Organic Products and Traditional Food in The Western Balkans Countries (WBC): Results of qualitative studies in six WBCs

The 5th Newsletter presents the results of qualitative studies in six Western Balkans Countries in three chapters:

1. Market and consumers’ trends for organic products

2. Consumers’ attitudes, expectations and behaviours towards traditional food

3. Partners’ impressions of the FOCUS-BALKANS project: Doc. Ružica Butigan, University of Zagreb, Faculty of Economics and Business and Corinne Amblard, VetAgro Sup, France share their impressions.

The survey on consumers’ attitudes, expectations and behaviours towards traditional food is innovative in the Balkans and highlights some interesting results. Generally, Balkan consumers express a positive attitude towards traditional food. In order to explain consumers’ behaviour towards traditional food, it  can be said that there are different types of consumers giving more or less importance to components considered as traditional. Thus, the future supply of traditional foods should target different segments of consumers:
- Those who favour local origin.
- Those who favour small or on-farm production.
- Those who seek affordable prices.
- Those who are more confident in industrial products.

Source: 5th Newsletter

Document type
  • Other


Publication Year


Doc. Dominique Barjolle & Delphine Eynaudi, ETH Zürich; Martine Laniau, GEM, Prof. Natasa Renko & Doc. Ruzica Butigan, University of Zagreb; Doc. Burkhard Schaer, ECOZEPT; Corinne Amblard, VetAgro Sup; Prof. Gorges Giraud, VetAgro Sup.
Geographical focus
  • Bosnia and Herzegovina
  • Croatia
  • Montenegro
  • Republic of North Macedonia
  • Serbia
  • Western Balkans
Scientifc field / Thematic focus
  • Agricultural Sciences

Entry created by Danaja Lorencic on November 7, 2012
Modified on November 7, 2012