INNOVATION crash course | The importance of Innovations Part 1

The importance of innovation: why innovation matters today for business successes. This is the chapter one of the Crash course on Innovation by Paul Robinson. Innovation leads the way to change in the way we go about doing our everyday business. Innovation is the key to continued success in business. Peter Drucker, said it aptly: "Business has only two functions - marketing and innovation" It doesn't matter what type of business you are in, or what profession you are in, you need to live, breathe and think innovation to sustain your success. In a world of constant change, innovation is the only way to survive.

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Entry created by Admin on October 7, 2022
Modified on October 7, 2022