Science communication has witnessed an unprecedented yet regionally uneven growth in the last two decades. But although the formats and actors of science communication are diversifying, the professionalisation of science communication through training and qualifications and its institutionalisation in research centres, higher education institutions and state agencies tend to support more or less standardised strategies (cf. Bucchi and Trench, 2021).

Have recent and not so recent public crisis, most notably the pandemic and the climate crisis, shown the inefficiency of these strategies; or are they just calls for wider public engagement of science? Has science communication successfully responded to the opportunities and challenges of digital environments? How are recent practices of science communication related to the rise of promotional culture, branding, entrepreneurial university, and wider transformations in the role of science and knowledge production in societies (cf. Väliverronen, 2021)? How to respond to populist demands towards science and science- related populism (cf. Mede and Schäfer, 2020)? In other words, does science communication need reinventing in the post-truth era?