Tools for smart digital content in the creative industries

Publication date
December 8, 2016
April 25, 2017
Short description

High quality content is the main source of revenue for the Creative Industries and also instrumental for their competitiveness in a large, international market. The challenge is to maximise the potential for re-use and re-purposing of all types of digital content, for instance, by directly conceiving and creating content usable in different contexts and technical environments; improving its granularity; increasing its ability to dynamically adapt to the users; generating more realistic digital models; embedding semantic knowledge; and other approaches to make content "smarter" thanks to new and emerging technologies.


Research and Innovation Actions

Actions under this topic will explore novel ways of digital content production and management in the creative industries such as advertising, architecture, performing and visual arts, craft, design, fashion, films, music, press, publishing, radio, TV and video games. Proposals should clearly specify which sector(s) of the Creative Industries are being addressed and demonstrate a significant progress beyond the current state of the art in digital content production and management. They should focus on technologies for the production of new content or for the enhancement and (re-)use of already existing digital content of any type, but the production or acquisition of the content itself is not to be financed through these actions.

Consortia should include representatives from the targeted Creative Industries with a leading role in the design of solutions and their validation in real-life environments. Combining research and innovation activities, the actions are expected to achieve results between technologies validated in lab conditions and technologies demonstrated in industrially relevant environments. Proposers should pay attention to cost effectiveness and efficiency increase through the use of ICT in the creative industries and provide corresponding progress indicators and measurable objectives.

The Commission considers that proposals requesting a contribution from the EU of between EUR 2 and 4 million for a period between 24 and 36 months would allow this specific challenge to be addressed appropriately. This does not preclude the submission and selection of proposals with a different budget or duration.

Expected Impact:

It is expected that the set of funded actions will:

  • Increase the potential for re-purposing and re-use of digital content in order to diversify the market and improve the return on investment for producers;
  • Provide significantly improved technologies for digital content production and management in the creative industries;
  • Reduce the costs for the production of enhanced digital content for the creative industries, with the support of leading edge ICT.

Proposals should provide concrete individual impact statements guided by the expectations above, including clear qualitative and quantitative objectives and success indicators.

Please read carefully all provisions below before the preparation of your application.

  1. List of countries and applicable rules for funding: described in part A of the General Annexes of the General Work Programme.
    Note also that a number of non-EU/non-Associated Countries that are not automatically eligible for funding have made specific provisions for making funding available for their participants in Horizon 2020 projects (follow the links to China, Japan, Republic of Korea, Mexico, Russia, Taiwan).
  2. Eligibility and admissibility conditions: described in part B and C of the General Annexes of the General Work Programme

    Proposal page limits and layout: Please refer to Part B of the standard proposal template.
  3. Evaluation

    3.1  Evaluation criteria and procedure, scoring and threshold: described in part H of the General Annexes of the General Work Programme

    3.2 Submission and evaluation process: Guide to the submission and evaluation process
  4. Indicative timetable for evaluation and grant agreement:

    Information on the outcome of single-stage evaluation: maximum 5 months from the deadline for submission.
    Signature of grant agreements: maximum 8 months from the deadline for submission.
  5. Provisions, proposal templates and evaluation forms for the type(s) of action(s) under this topic:

    Research and Innovation Action:

    Specific provisions and funding rates
    Standard proposal template
    Standard evaluation form
    H2020 General MGA -Multi-Beneficiary
    Annotated Grant Agreement
  6. Additional provisions:

    Horizon 2020 budget flexibility

    Classified information
  7. Open access must be granted to all scientific publications resulting from Horizon 2020 actions, and proposals must refer to measures envisaged. Where relevant, proposals should also provide information on how the participants will manage the research data generated and/or collected during the project, such as details on what types of data the project will generate, whether and how this data will be exploited or made accessible for verification and re-use, and how it will be curated and preserved.

    This topic participates per default in the open access to research data pilot which aims to improve and maximise access to and re-use of research data generated by projects:

    • The pilot applies to the data needed to validate the results presented in scientific publications. Additionally, projects can choose to make other data available for open access and need to describe their approach in a Data Management Plan (to be provided within six months after the project start).

    • Note that the evaluation phase proposals will not be evaluated more favourably because they are part of the Pilot, and will not be penalised for opting out of the Pilot.

    • Projects can at any stage opt-out of the pilot.

    The legal requirements for projects participating in this pilot are in the article 29.3 of the Model Grant Agreement.
    Further information on the Open Research Data Pilot is made available in the H2020 Online Manual.
  8. Additional documents:
    H2020 Work Programme 2016-17: Introduction
    H2020 Work Programme 2016-17: Introduction to Leadership in enabling and industrial technologies (LEITs)
    H2020 Work Programme 2016-17: Information and communication technologies (ICT)
    H2020 Work Programme 2016-17: Dissemination, Exploitation and Evaluation
    H2020 Work Programme 2016-17: General Annexes
    Legal basis: Horizon 2020 - Regulation of Establishment
    Legal basis: Horizon 2020 Rules for Participation
    Legal basis: Horizon 2020 Specific Programme

Source: Participant Portal

  • H2020
Geographical focus
  • H2020
Scientifc field / Thematic focus
  • Cross-thematic/Interdisciplinary

Entry created by Anna Sirocco on November 9, 2016
Modified on December 19, 2016